Alford Athletic Development (AAD) is a family-owned athletic development organization founded by Deleon Alford. Based in Buffalo, New York, AAD is dedicated to helping young athletes build confidence, improve performance, and develop a lifelong love for sports, fitness, and healthy living.

​

While basketball is a cornerstone of our program, AAD is about much more than one sport. We focus on developing well-rounded athletes by improving strength, speed, agility, coordination, endurance, and overall athletic ability. Whether an athlete is stepping onto the court for the first time, preparing for the next level, or looking to sharpen the skills needed for the sport they love, our training is designed to help them grow.

​

AAD proudly offers a variety of opportunities for young athletes, including:

• One-on-one athletic training

• Small group training

• Basketball skill development

• Speed, agility, and performance training

• School partnerships

• Community programs

• Camps and clinics

 

Our mission is to make quality athletic development accessible while creating positive opportunities for youth throughout Western New York. We believe sports have the power to teach discipline, confidence, perseverance, teamwork, and leadership—lessons that extend far beyond competition.

At AAD, every athlete is encouraged to work hard, stay active, believe in themselves, and strive to become the best version of who they can be—both in sports and in life.

​​

​

​

​

Coach Deleon "Coach D" Alford is a certified personal trainer, athletic development coach, and USA Basketball Gold Licensed Coach who is passionate about helping young athletes reach their full potential.

​

With years of coaching experience working with athletes of all ages and skill levels, Coach D believes every athlete deserves quality coaching, encouragement, and an opportunity to succeed. His training philosophy focuses on developing complete athletes by improving athletic performance, building sport-specific skills, and creating a positive environment where young people enjoy learning and competing.

​

Known for his positive coaching style and genuine ability to connect with young athletes, Coach D creates an environment where kids feel welcomed, encouraged, and challenged to become their best. He understands that every athlete develops at their own pace and believes great coaching is about building confidence, earning trust, and helping each athlete discover what they're capable of.

​

As a husband and father of five, Coach D understands the importance of patience, consistency, and leading by example. Those values shape the way he approaches every training session and every athlete he works with.

Coach D's goal is simple: to help young athletes become stronger, healthier, more confident, and better prepared to succeed in the sport they love while developing habits that will benefit them throughout life.

Follow us on Facebook and Instagram to stay connected.

Follow us on facebook 

Follow us on instagram  

​

Contact us: alfordathleticdevelopment@gmail.com

Phone: 716-239-3249